Tag: immersive technology

Understanding the Basics of Augmented Reality

Augmented reality (AR) is a technology that overlays computer-generated images onto the real world. Unlike virtual reality (VR), which completely immerses you in a digital environment, AR enhances your existing reality by adding digital elements to it. Think of it as adding a layer of information or entertainment on top of what you already see. This can range from simple text overlays to complex 3D models and interactive experiences, all viewed through a device like a smartphone, tablet, or specialized AR glasses.

How AR Works: The Technology Behind the Magic

AR’s magic comes from