Tag: food traceability system

What is Traceability, and Why Does it Matter?

In today’s world, consumers are increasingly aware of where their products come from and how they’re made. They want transparency, and that’s where traceability steps in. Traceability isn’t just about knowing the origin of a product; it’s about having a complete, documented history of its journey, from raw materials to the finished good, and even beyond to its disposal. This comprehensive record instills trust and confidence, which are crucial for building strong brand loyalty and fostering positive consumer relationships. Without it, consumers are left guessing, potentially leading to distrust and a reluctance